Boho Organic Styled Bridal Inspiration

May 19th, 2015

On a wet, icy day back in January, I teamed up with photographer Anouschka Rokebrand to style a boho bridal session where organic textures, a natural palette and classic, historical elements served as my inspiration. Thrilled as always to see my work featured, and this beauty made it onto the pages of the very beautiful Magnolia Rouge.

View More:

You might remember this orchard shoot we collaborated on together last fall? Well the moment we clapped eyes on our gorgeous model Lisa, we knew she’d be a lovely centrepiece to a bohemian inspired session that Anouschka had been dying to capture, and so this was born; a beautiful collection of images captured both digitally and on film.

I love seeing the contrast between grainy, romantic film images and crisp digital images. Both are beautiful, but I think the film shots in this particular shoot are so gorgeous. They capture the pure, raw and organic look I was intending for this styled shoot.

View More: View More: View More: View More:

The shoot took place within the historical, glassed infused inner courtyard of the Prinsenhof Museum in charming Delft, the Netherlands. In the dark winter months it was important that we chose a location that offered as much natural light as possible, and the ‘Mandelazaal’ was perfect with its indoor courtyard lined with glass.

The classic-meets-modern backdrop of the shoot location inspired this session for the texture, light and simplicity with natural bohemian elements weaving their way into the florals, table setting and bridal styling.
View More:
Mottled brown feathers and single-stemmed eucalyptus springs set the bohemian tone to an otherwise a minimalist setting, featuring a vintage clad trestle table, a wild, oversized bridal bouquet and simple place card display against a plate of honed marble.
A halo of eucalyptus springs crown our boho bride, while a delicate trio of beaded wooden necklaces adorn the back of her bridal gown, shifting the focus and maximizing the design of the gown. I created the necklaces out of wooden and brass beads, pairing them with a delicate gold chain for a cascading effect that strikes a balance between earthy and glamorous.
 The simplicity of style and organic elements make this one of my favourite collaborations to date. Big thank you to Anouschka for capturing everything so beautifully and to Magnolia Rouge for supporting our work. We had a wonderful team of creatives come together for this shoot – from florals, to stationary, to tableware – and they can all be found below.

Have a wonderful day,

Holly x

Photography: Anouschka Rokebrand | Styling: Holly Marder {Avenue Lifestyle} | Venue: Prinsenhof Museum, Delft |Hair and Makeup: Lorena Ciubotaru | Stationary: Jeau& | Model: Lisa Groothuijzen | Wedding gown: Unielle Couture | Floral design: Bloom Your Life | Table accessories and chairs: Dille en Kamille  | Flatware and glassware: Hélène Millot Furnishings

One Year of + What’s NEW

May 13th, 2015

This week is celebrating one year and that’s excellent news for you guys because not only is there FREE shipping worldwide on absolutely everything, but you also have the chance to win €1000 worth of beautiful hand made products from makers! Follow along on Facebook and I’ll show you how. I’ve been busy stocking the shop with fresh new items too lately, including fabulous art, beautiful new ceramic pieces and wardrobe basics I think you’ll love.


c4aabf0d 1 year 2


New goodies for the kitchen include the most beautiful, delicate and whimsical ceramic pieces by Anna Westerlund, as well as lovely pottery pieces by Eeli-Ethel Art Studio. I am a sucker for ceramics and love collecting pieces to add to my growing collection at home. These latest pieces in the shop are almost too beautiful to resist, not to mention those adorable fridge magnets!

ceramic bowls | Keith Kreeger striped bowls | Eeli-Ethel Studio pottery vessels | honeycomb fridge magnets | white cup/vase | spotted jug | handmade ceramic plate


blue chairs 1 year 1

A few of my favourite pieces to hit the shop for the interior are the European made 100% linen extra wide curtains by ZigZagZurich. I adore linen and linen curtains soften up any space. These come in several different, and very beautiful colour ways (Sand, Beige, Cream, Pastel Pink, White, Light Grey, Denim Blue, Olive Green, Rust Brown, Dark Brown, Anthrazit, Petrol Green, Chestnut Brown) and are sublime. My favourite item is the bentwood table stand for the iPad or Kindle, inspired by Charles and Ray Eames. Loving blue at the moment too, obviously. So fresh, light and summery. And

Vintage chair set | wildfolk candle | striped Hammam towel | shibori dyed cushion | linen curtains | bentwood tablet stand


94a349be 1 year 3


Art, in my books, is always a good idea. Original art? Even better. Just one well chosen piece is enough to elevate a space to a whole new level so I’ve done some leg work for you and added a whole bunch of vibrant new abstract and watercolour originals to the gallery that I am sure you’ll love. I just love the calmness and serenity of this watercolour by Ashleigh Ninos.

teal abstractfloral watercolourpink and purple watercolour | houses block print | black and yellow abstract |  soft blue watercolour | watermelon pink abstract


2b042e41 1 year 4

Bag lovers beware! There are so many gorgeous bags and purses in the shop right now. My absolute favourite is this leather tote which has been on my wish list for ages. Such a practical piece for work, but also as a mama bag. I have a pair of these little hexagon earrings by Inbal Designs too and they are very comfortable and super cute.

leather clutch | graphic linen coin purse | green and black leather satchel | green patterned wristlet | leather tote | hexagon earrings

Big congratulations to the team for one year of supporting makers around the globe! I love having a hand in helping creatives to be able to forge a living doing what they love and making items others will cherish. There’s been so much growth for this past year and I am excited to see what happens in the next year. It’s such a fabulous initiative to be partnered with!

Don’t forget to hop over to Facebook to see how to win €1000 worth of products from makers!

Hope you found some things you love in here, guys. I’ll be back soon with more gorgeous to send you off into the weekend. Clue: it’s romantic!

Holly x

Inside Scoop: Eclectic by the Sea

May 7th, 2015

A while back I teamed up with photographer Jansje Klazinga to shoot a fabulous house by the beach belonging to a friend of mine. The house is so fun and striking with loads of vintage and repurposed elements, lovely architecture and of course, those vibrant fire-engine red floors. I had great fun styling this family home and working alongside Jansje for the day, and with the results featured in the Dutch magazine Flair, I thought it high time I took you through this fun home too and shared some of my favourite images from the feature.

F15 Binnenkijker wonen copy

My good friend Sanne, the owner of this fun home, is an industrial designer with a penchant for the colour red. Her partner Tim, a successful architect, is a risk-taker. So it’s no surprise the couple chose to paint their brand new oak floors fire engine red. A bold move for sure, but isn’t it fun? Years ago, when I first started taking pictures of interiors I interviewed them about their home and I’d like to share their story with you.

Nearby the beaches of The Hague, The Netherlands, this dilapidated three-story property was rescued when Tim and Sanne purchased it back in 2013. After a complete overhaul, the only original parts of this renovator’s dream that remain are the outer walls and floors. The rest was completely remodeled by the design duo, who said it took about two days to come up with the initial design concept together. When Tim first saw the house, it was anything but love at first sight. “It was very ugly, but I liked the space the house offered and the location near the beach. Also, it’s difficult to find homes in The Hague that have a garden or an outdoor space.” And, of course, the house had huge potential.



The interior came together during the reconstruction process, and they found themselves changing their original ideas and opening themselves up to new ones. Tim says, “We would just try different things…feel the space. One design move led to another.”  Wherever possible, the couple recycled old building elements and materials, such as the sliding doors that separate the kitchen and dining area {which were salvaged from a restoration project in Amsterdam} and left over lengths of wood made into a trestle-legged dining table, all adding character to their home.

Sanne and Tim have filled their home with items they collected over the years individually, bringing their different styles together to create a warm, inviting and eclectic home. Their collected aesthetic  works beautifully with the style of the house; it’s high ceilings, exposed beams and quirky features. The two wanted to create a space that tied all their belongings together with a harmonious balance between old and new. One of my favourite features was this eclectic bookcase, created from left over unused stair treads and white brackets.


The wooden ladder leaning against the wall amidst the couple’s book collection and the wooden chest beneath the bookshelves are two of the couple’s favourite items. Both are the oldest furniture pieces that the couple owned individually. The ladder, leftover from painters who were working in Tim’s parents’ garden years ago, was first used to help Tim to get into his college bed and has travelled with him ever since. “It’s the only piece that has gone everywhere with me since I was 17. It’s been everywhere, even on the train!”

The wooden chest belonged to Sanne’s parents, who brought the chest back from England on the roof of their Morris Minor. When they attempted to get onto the ferry to return to Holland, they realized that, thanks to the chest, the height of the car was too great. They subsequently had to release some air from the tires in order to fit it onto the boat. It was a gift to her when she moved out many years ago and is very dear to her heart.



The first item of furniture they bought together was the vintage brown leather Chesterfield sofa. “We like furniture that has character, a story,” they say, regularly adding to their eclectic mix with characteristic pieces found at markets, vintage shops and online. The pair’s eye for style and their talent for finding beautiful pre-loved pieces have resulted in a cozy home that seamlessly blends the old with the new.

Needless to say, the red painted wooden floor boards are one of the most striking features of this home. “We saw the red floors in a magazine when we were having lunch one day and we loved it immediately,” Sanne says. “At that moment, we decided we would have red floors. In fact, it was the first thing we decided upon, after having bought the couch.” Quite a daring color choice, but Sanne and Tim admit that the more people doubted their color choice, the more they were convinced to do it. While most of us would never dare to put paint to a brand new set of oak floorboards, this duo was sold.




The couple’s light-filled bedroom, despite the vibrant floors, is calm and airy, decorated simply with vintage favourites. Down the hall is the couple’s little boy’s bedroom, featuring the most wonderful wallpaper designed by Sanne herself. It’s got to be the most striking, fun and vibrant children’s bedroom I have seen in a long time.



Isn’t it adorable? Of course, adorable little Tijn helps the cuteness factor for sure, but that flamingo is pretty darn awesome too.

I had such a ball that day working alongside Jansje. We have done a few interiors together – the home of Tina in Copenhagen, the home of Peggy in Malmo, the home of Stella in Rotterdam plus some more I am yet to share with you – and it’s always a blast.

What do you guys think of this home? I think it’s so creative and fun. My favourite things are the old sliding doors the couple rescued and the bookshelves!

Holly x

Photography: Jansje Klazinga | Styling: Holly Marder {Avenue Lifestyle}

Studio Makeover: Before & After!

May 4th, 2015

So guys do you wanna take a peek inside my studio space? I walked you through the before’s and during’s and have promised you a tour for ages. I know, I’ve made you what for this one. It’s been so busy behind the scenes here and some things just take a little longer than others. I’ve spent many a late evening compiling this baby for you – sorry for making you wait so long but today I am excited to show you the full tour of my studio! The good the bad, and the ugly. I know you enjoyed peeking into my bedroom a few months ago, so I hope you enjoy today’s space just as much. Enjoy!

Avenue Lifestyle Studio //  Photography: Holly Marder

As I mentioned in my last post, this is the place all my blogging happens, any product styling and photography I’m working on and also workshops have started taking place in here too. It’s where I come to be inspired, and it’s such an incredibly light space up here thanks to a four meter wide window and skylight that being inspired isn’t all that hard up here.

I must admit we still have some work to do in here {I wonder if it’ll ever be truly finished} but this is how things are looking right now. In case you missed it, here’s the moodboard I made to inspire the colour scheme and general look and feel:

moodboard studio 1

I wanted a primarily white, clean space but with some gentle smatterings of muted colour thrown in. I am sure the colour-phobe in me will tire of this palette but as we kept the base all white and added colour in accessories, it’ll just be a case of swapping out art and textiles if the mood should ever strike. But this palette of greens, blues, blushes and burgundys is really working for me at the moment! It’s fresh, feminine and peaceful all at the same time.

I wanted a degree of eclecticism in here but still for the space to be clean and uncluttered. I wanted  it to feel decorated but be practical enough so that when I need to move things around to shoot or host a workshop, I could do so easily. Lots of practical factors came into play up here because although it’s a part of my home, it is first and foremost my workspace.

studio before 4

studio during 6

studio during 7.1

Avenue Lifestyle Studio //  Photography: Holly Marder

When we moved in, the room featured orange vinyl covered floors, off white walls that needed a fresher up, cream coloured woodwork and dated wallpaper lining the stairs. Not bad, by all means {it could have been a lot worse} but very dated and a little bit depressing.

Read the renovation process HERE. A quick re-cap on the room design:

When it came to decorating, there was one main goal:


The space needed to strike a harmony between decoration and function. It basically needed to be:

>> Flexible: To have the ability to accommodate the various activities that would be going on up here – workshops, product shoots, editorial productions, etc. – but still be ‘put together’ enough to be an inspiring space to work in

>> Multifunctional: All furniture and accessories should be easily moveable so that the space would remain versatile and multifunctional. So basically, I should be able to empty out the room completely in 30 minutes and then be able to easily put it back together again and for it to still look nice

>> Inspiring: I wanted to space to be calm and bright, comfortable to work in but inspiring enough to boost creativity. Lots of white space to reflect light with enough visual inspiration. Collected with vintage elements, but clean and not too ‘full’ or cluttered.

Avenue Lifestyle Studio //  Photography: Holly Marder

I absolutely adore the new wooden pushpins by Nu interieur|ontwerp, which I have used to pin it up the things on my moodboard wall. Such a genius idea. They are based on the concept behind the ever popular washi tape, but made out of oak and walnut wood with either a much pin or magnet on the back.

Avenue Lifestyle Studio //  Photography: Holly Marder

Avenue Lifestyle Studio //  Photography: Holly Marder

Avenue Lifestyle Studio //  Photography: Holly Marder

Here’s another before and after view of the desk area, which faces the window:

studio during 8

Avenue Lifestyle Studio //  Photography: Holly Marder

I created a simple desk out of two sheets of multiplex wood, which I sanded down and applied a natural oil to protect the surface. The oil I used was this one from Dille en Kamille and it worked well in allowing the pale colour of the wood to remain. I used trestle legs on either end of the desk and two drawer units from Ikea to support the centre. The table leaves can be easily removed when needed so it’s a very practical option for me. Often, on days I am at home with my little girl, I work on the left and Lola plays and does art on the right side and it works well!

Avenue Lifestyle Studio //  Photography: Holly Marder

Avenue Lifestyle Studio //  Photography: Holly Marder

Avenue Lifestyle Studio //  Photography: Holly Marder / Textile flower by Puur Anders

On the wall beside my desk is a little growing moodboard of inspiring magazine tearings, fabric samples I love {I’m a sucker for linen and woven textiles}, a couple of favourite photographs of me and my studio I commissioned Hanke Arkenbout to take for my ‘About‘ page, and the most beautiful, delicate little fabric flower that was given to me by my friend Miranda from Puur Anders who makes them all by hand. It’s part of her ‘Rijksmuseum’ collection, in which oil paintings of Dutch masters have been printed onto fabric and then made into the most delicate floral decorations.

studio before 2

studio during 1

Avenue Lifestyle Studio //  Photography: Holly Marder / Lamp: Iumi Steckdesign / Sideboard: Superfront / Art: Artsheaven

This is a little seating area where I have lunch, coffee, brainstorm sessions, interviews and meet with clients. I picked up the vintage Persian rug from a little clothing and interiors shop in Delft town called Bij Marlies, basically buying it off the floor of the shop. I have layered it over a simple textured rug made from natural fibres as it was a little on the small side. I had eyeballed so many vintage rugs on Etsy looking for one that would work well with the oil painting and when I saw dashes of turquoise in this one I knew it was the one. I love all the rough edges and like the dimension it gives to the space.

The light is a really cool piece by Iumi Steckdesign, a German based company that make laser cut wooden light fixtures that you assemble yourself at home. My husband had an absolute party assembling it! The round table is the ‘Docksta‘ from Ikea. The chairs are vintage Thonet.

The sideboard is an Ikea ‘Besta’ which was fitted with beautiful new doors, sleek sides and top and brass handles, all by Swedish based company Superfront. Have you seen what these guys do? They offer all sorts of goodies you can buy to pimp your Ikea furniture and I think their concept is brilliant. I featured them a while back, if you remember. I chose the ‘Illusion’ pattern for the doors, with plain sides and tops all in Aerugo Green. I absolutely love what Superfront has done to the Besta – it just elevates it to something more special and personal than a plain white Besta, don’t you think?

Avenue Lifestyle Studio //  Photography: Holly Marder

Avenue Lifestyle Studio //  Photography: Holly Marder

Avenue Lifestyle Studio //  Photography: Holly Marder

Click on the above image for a larger view

I use the sideboard to store colour charts, brochures, files, admin stuff, inspiration and interior design related bits and pieces, including leather handles by NU interieur|ontwerp which I love and use a lot in my projects, to grab and show to clients as we chat. The artwork above the sideboard is an oil on canvas reproduction of a Henri Matisse nude study, which you can pick up at Arts Heaven. It was given to me and I just love the colours and emotion in the artwork.

You’ll recognise the hanging planters from a recent collaboration I did with Danish ceramicist Anne Black. Her work is simple and delicate, minimalist but organic. I have three planters in two sizes and in three colours – concrete, artichoke and white – and love them suspended above the sideboard!

Avenue Lifestyle Studio //  Photography: Holly Marder

Avenue Lifestyle Studio //  Photography: Holly Marder

Avenue Lifestyle Studio //  Photography: Holly Marder

Avenue Lifestyle Studio //  Photography: Holly Marder

The area on the platform to the right, despite being all tidy for the images of course, is where I store products for interior projects I am working on, or props for photo shoots, and an area I have decided to keep ‘as is’ for the time being so I can have more flexibility in the space. A few weeks ago I held a private styling workshop in here and used the platform to set up a styling area for my student to work at. All of those sliding cupboards under the eaves are storage space too, so I wanted to be able to access it freely, but I’m considering making a little sitting area up there.

studio before 1

studio during 2

studio during 5

Avenue Lifestyle Studio //  Photography: Holly Marder

Here’s a view from the platform looking down to the desk area. The blank space to the left is used for shooting. I would love to style it so the above image would look a little more complete, and might do at some point, but for now there needs to be an empty, white space to shoot against. And it’s a gem of a spot with the skylight above it.

The window frames, sadly, are not made out of wood, making it a hell of a job to paint. They really were letting the team down once everything was all fresh and new and I struggled for a while with what to do with them. Paint them anyway and go through hell in the process? Hang curtains? Blinds?

With a 4 meter window I knew that having blinds was going to be a costly little exercise as the actual measurements were like, 3.76 meters, making it impossible to find cheap, standard sized blinds. And we have two of these widows – one underneath in Lola’s bedroom. Ka-ching! We left them bare for a long time but decided on taking the plunge for three reasons:

1. it’s actually a little too bright working under the window and on sunny days a shade is definitely needed;

2. as spring and summer were approaching we needed shades in Lola’s room, and I didn’t want to have to order blinds in two batches so the studio would then get some at the same time;

3. they look nice! That counts, right?!

I ordered though Veneta, who sent a representative to come in and measure the windows and show us fabric samples. It was a very easy process which I’d highly recommend. I chose white linen Roman blinds in here and since hanging them up, hardly notice the drab window frames anymore. They are ideal, practical and soften the space beautifully.

Avenue Lifestyle Studio //  Photography: Holly Marder / Light: Iumi Steckdesign / Sideboard: Superfront / Hanging planters: Anne Black Ceramics

Avenue Lifestyle Studio //  Photography: Holly Marder

Avenue Lifestyle Studio //  Photography: Holly Marder / Lamp: Schoolhouse Electric

Avenue Lifestyle Studio //  Photography: Holly Marder

Avenue Lifestyle Studio //  Photography: Holly Marder / Lamp: Schoolhouse Electric

I work a lot in the studio at night so I was looking for a good wall sconce to shed some light on my desk after hours. I adore the little Isaac sconce from one of my favourite brands Schoolhouse Electric and the touch of brass it adds in here.

Avenue Lifestyle Studio //  Photography: Holly Marder

Avenue Lifestyle Studio //  Photography: Holly Marder / Light: Iumi Steckdesign / Sideboard: Superfront / Rug: Bij Marlies Delft / Art: Artsheaven

So that’s it for now! I still have some things I want to do in here, like add a little sitting area – I have two gorgeous vintage chairs that will go here once they’ve been  recovered – and play around with art on the walls. I’m sure I will change things over time, which is normal for me, but this is a really happy place to be and much fresher and lighter than it was.

Hope you enjoyed this tour!

It might not seem so, but a LOT of work was poured into this room! I cringe thinking back to all the sawdust after the beams were sanded, all of us living up here for the first three months after buying the house, crammed in here with half the contents of our house, all the painting and all the while working downstairs on other parts of the renovation too. It has been an exhausting, tedious year but very, very rewarding.

And exciting news! The studio and a few other parts of my home will be featured in the June issue of vtwonen magazine, so those in the Netherlands be sure to pick up a copy! There’s a whole interview in there about my blogging and personal journey which I’m so excited to see in print and share with you all!

Find something you love? Click below for the resources.

I’d love to read your thoughts on this space,

Holly x

Photography/Styling: Holly Marder {Avenue Lifestyle} / Table: Ikea ‘Docksta’ / Rug: vintage from Bij Marlies / Natural rug: Qwantum / Chairs: vintage Thonet / Sideboard: Ikea ‘Besta’ (2 x 120cm x 40cm x 38cm), with doors, sides, tops and brass handles by Superfront / Oil on canvas: Arts Heaven / Leather handles: Nu interieur|ontwerp / Hanging planters: Anne Black Ceramics / Lamp: Iumi Steckdesign / Desk chairs: Fashion for Home / Wall sconce: Schoolhouse Electric / Desk: self made from multiplex plywood bought at a local building supply store / Oil for desk top: Dille en Kamille / Desk storage: Ikea ‘Alex‘ / Wooden pushpins: Nu interieur|ontwerp / Fabric flower: Puur Anders / Brass paperclip desk accessory: vintage from Microscope Telescope / Roman blinds: Veneta

Featured: Elegance Magazine’s Top 10 Interior Blogs

April 24th, 2015

Just dropping in quickly today to share some exciting news! Avenue Lifestyle was included in an exclusive round up in the April 2015 issue of Elegance Magazine as one of the top 10 interior blogs in Europe. What an incredible honour!


Avenue Lifestyle features alongside some of my very favourite blogs whose authors {many of whom are friends} I deeply admire, including The Style Files, Beeldsteil, My Scandinavian Home and April & May. Also included are Interior Junkie, Boulevard B, Lucy Gough Stylist and Coco Cozy.

Thank you to the team at Elegance Magazine. Such a buzz!

And a special thank you to you guys, for reading Avenue Lifestyle and being at the core of what drives my work as a stylist and interior journalist. I adore sharing this aspect of my life with you, and am humbled to know that it inspires you in some small way. Being listed in the top 10 interior blogs in Europe is not something I dared to dream of when I launched this blog two years ago, and I thank you for your continued support.


In other news, I have been furiously getting the studio before/after post ready to share in between a crazy busy week. I am working on a lovely interior project for a client in Enschede at the moment which is time pressing, several small projects locally, and have been shooting a lot lately, meaning lots of post production work. But I’m almost there. It’s big. Like, really big. And I certainly hope worth the wait.

Back with the studio tour tomorrow!!!

Holly xo