Textiles by Nienke Hoogvliet

October 22nd, 2014

There’s a talented textile designer out there and her name is Nienke Hoogvliet. I discovered her work when I borrowed one of her stunning blankets for an interior shoot a few months back and just recently, Nienke entrusted me to style and photograph her exclusive collection of blankets. Her initial collection, intricately handmade out of mohair, linen and cotton, consists of two beautiful blankets; one in gorgeous grey tones and the other in the softest pink. One look at the images below and you’ll understand why sending these beauties back to their designer is proving rather difficult, particularly as the weather is getting icier by the day!




Gorgeously soft and infinitely textured, there is more to these blankets than meets the eye. With her designs, Nienke tries to raise awareness for issues she finds fascinating and is drawn to vulnerability: in human, society and nature. Entitled ‘Hide’, Nienke’s blanket collection is a metaphor for the feeling of protection in a society where vulnerability is seen as a weakness. Skin served as the inspiration for the design as it borders our inner world from the outside one. Two blankets. Two skins. One fragile human skin and one thick and rigid elephant skin.




To capture the texture and delicacy of the blankets I styled them simply using bed linens from By Mölle (in a beautiful nude shade), in various settings including my studio space and bedroom






You might recognize the image above – my bedroom served as the perfect backdrop for the grey ‘Hide’. I paired the blanket with stonewashed linen bedding from Couleur Locale {duvet in taupe, pillows in dark grey}. It’s almost painful to have to send this blanket back, it works so well in this space!

Nienke Hoogvliet is currently exhibiting her work at Dutch Design Week in Eindhoven, so if any of you are down there, make sure you pop in and say hello to her for me! For more about her work, click here.

Back soon. Apologies for the sporadic posting of late, It’s been intensely busy on my end but I have a ton of gorgeous to share with you so bear with me!

Holly x

// Styling & Photography: Holly Marder/Avenue Lifestyle

Meet Superfront!

October 10th, 2014

Have you guys heard of Superfront? If not, it’s definitely a brand you will want to know about because I’m certain that pretty much everyone reading this blog has at least one Ikea product in their home. The Swedish company designs and manufactures the most beautiful fronts, handles, legs, sides and tops that fit Ikea’s most common cabinets. It’s a concept beautifully executed that has blown me out of the water and once you take a look below, you’ll see why!


Superfront offers products for Pax wardrobes, kitchen doors and drawer fronts for Metod and Faktum kitchens, and doors for Bestå sideboards and cabinets. All items are designed and manufactured locally in Sweden, and are currently shipping to Scandinavia, Europe and the UK.

Run and operated in Stockholm, Sweden, the company was founded by Mick Born, Monica Born and Sander Aarts. With varied backgrounds that include visual communication, carpentry and creative advertising, the trio founded Superfront after noticing an uprise in Ikea hacking amongst their friends and peers. They began with a small pop-up-store before relocating to a permanent showroom in central Stockholm.

superfront 1

The company endorse high quality, classic materials such as brass, copper, marble, birch wood and leather to accompany the MDF paneled elements and marble tops.

Their range of products for sideboards and kitchens includes patterned or plain cupboard fronts, tops in marble or MDF, as well as a stunning collection of handles and legs, all available in a gorgeous colour palette. Below are some of my favorites {clearly, I’m loving the brass, but each handle and leg comes with brass, copper or silver hardware}.


Click on the image above to make it larger

superfront 4.1

Aren’t they beautiful? What I love about this product though is the sheer amount of fun you can have creating and recreating a basic Ikea piece. The options are endless and any combination is possible. Choose classic, moody, funky, streamlined, fun, whatever. Just have fun with it and create a combo that works for your home. And as much as we all love Ikea for it’s practicality, simplicity and affordability, Superfront will certainly elevate your piece of furniture to become a true design item in your interior, and can make serious impact in your Ikea kitchen.

SUPERFRONT_4560 copy



Click on the images above to make them larger

I’m excited about this company because I haven’t found anything like it that makes it so simple to upgrade your Ikea item in such a beautiful and relatively affordable way. Last year I happily discovered Koak design, who craft beautiful solid oak fronts for ikea kitchen cabinets {they were behind this stunning kitchen that appeared on the cover of vtwonen magazine in March}, but I haven’t come across any other company that offers as much diversity in colour and style as Superfront. 

So have some fun browsing the Superfront website. Make sure you get comfortable though because, trust me, you’ll be there a while!

Have a great weekend,

Holly x

// Image courtesy of Superfront

Avenue Lifestyle wins vtwonen Best New Blog Award!

October 7th, 2014

I launched Avenue Lifestyle in March 2013, just over a year ago, as a way to share and document the work I do as an interior journalist and stylist. It was born from a genuine desire to create, share, express and inspire. If you’ve been following along on my social media channels {mainly Instragram}, you may already know that this last weekend was a big one for Avenue Lifestyle. My blog won a very exciting award - Best New Blog Award - handed out by Carlein Kieboom, the editor in chief of vtwonen, the Netherlands’ most prominent interiors and lifestyle magazine at the annual Meet the Blogger conference. This achievement is certainly one to celebrate but also to share, because I believe we should all give ourselves a pat on the back from time to time and this weekend, I felt nothing but pride and gratitude {and a few nerves too!}.

photo 3 copy-3

I knew that my blog had been one of the 3 shortlisted blogs in the New Bloggers category, which in itself was a huge honour, along with Elske Leenstra and My Dubio. I was asked to prepare a moodboard which represents my blog to be displayed in a special section featuring nominated bloggers at the event. That’s what I was doing when I took the above picture {on my iPhone} the day before the event. So you can imagine my nerves when Carlein entered the stage to announce the winners! The recipient of the Best Established Blog Award went to the talented duo behind April & May, Jantine Vaartjes and Vivian Hoebe. Congrats girls! Honoured to stand beside such talent.

Being the recipient of this award means involvement with the most inspirational publication the country has to offer. I’ve had styling work featured in vtwonen earlier this year when one of my interior productions photographed by Jansje Klazinga became the cover story of the March ’14 edition, and I look forward to working more with vtwonen in the near future. 


It’s certainly been an exciting happening for me and the blog, but what I have been most bowled over by is the immense support and encouragement from everyone around me. I’ve worked incredibly hard this past year in particular to not only establish a blog that features quality original content, but also a brand and aesthetic - sometimes at the detriment to my time together with my family, and often without payment - so it has been incredibly humbling to know that all this hasn’t gone unnoticed. Not just by the magazine, but by my blogger peers and friends who have seen it all unfold since before this blog even existed. What I have come to admire the most about the world of online publishing is the enormous sense of community that prevails. Everyone is so encouraging and supportive, because I suppose those who blog are creatives with a passion for creating, sharing and documenting, and that is something we all have in common. Standing up on that stage with so many smiling faces cheering me on in that conference hall reduced me to a bit of a chin wobble, which I quickly recovered, thankfully!

To all of you who read Avenue Lifestyle and follow me on Pinterest, Twitter, Facebook and Instagram, a very sincere THANK YOU. I hope this award means lots of exciting things over the next while that will add inspiration and meaning to your lives in some way.

Holly xo


Images // 1. Taken by me, Holly Marder, on my iPhone; 2. Taken by my good friend and incredible food stylist Ajda Mehmet on her iPhone 

Colour Files: Olive Green for Fall Decorating

October 1st, 2014

Every so often a colour jumps out at me and I wonder where it’s been my whole life. That has happened recently in a BIG way with olive green. Weird, right? It’s not a colour you see a lot, and I realized while putting this post together that it’s not actually used a lot in contemporary interior design. Ever since our wedding back in May I’ve been obsessing over olive, as our industrial wedding venue had these olive painted walls which really brought our colour palette to life. Take a look here. It’s had me thinking about our home and the style direction I’m going in and I am kind of liking which way things are going, but I also think olive is a stunning colour for fall decorating so I thought I’d share my favourite olive green finds.


olive_avenue lifestyle


Just as my olive obsession was busting to the surface, I happened to come across the stunning shoot {shown in images 1 and 4} my good friend and photographer Jansje Klainga shot for vtwonen magazine. I hadn’t seen the colour used in this way before and really like the mood and depth it gives the room.

Truth is, I’m a little shy when it comes to using strong, dark colours in my home. I LOVE the effect, but always worry that I’ll tire of it and then will have to paint over it again when that happens. Trust me, I’m a nightmare. I painted my kitchen cabinets 3 times {each time, two coats} before I got it right, and already I am keen for an update! Full kitchen before, during and after will be revealed in due course – still lots to do – by the way. I’m not sure I have it in me to go bold and dark at home, but I dunno…this olive thing has been keeping me up at night so perhaps I’m onto something here. At the very least, I like it in small doses, such as in a rug, a gorgeous fabric, accessories and art, as shown above. But seriously, I ADORE the kitchen above and this single image may just have tipped me over the {olive-hued} edge.




Not sure whether I’d ever be bold enough to paint a ceiling olive green, but I love the olive throw on the bed, as a more masculine accent to the sweet pastels and bohemian feel to the space above.

My thoughts on the matter? Big on impact and likely to work surprisingly well in a great many colour schemes, adding a splash of olive to your home this fall will boost the mood factor and is generally just a very, very good idea.

What do you think guys? Are you loving olive or do you think I’m completely nuts? I’m pretty much ready to take the plunge and dust off the paintbrushes! Someone should warn my husband.

Holly x

Image credits: 1. & 4. Jansje Klazinga for vtwonen; 2. {clockwise from top left} Safavieh rug / bedroom by Tara Pearce for The Outer Towners / artwork by Guy Maestri / Chillhiro; 3. Karla Vagen; 5. Sean Fennessy, production by Lucy Feagins / The Design Files; 6. Mandi Gubler for Vintage Revivals

Photography Workshop: Anouschka Rokebrand

September 29th, 2014

Hey guys! I am excited to be working on a new styling project at the moment, which I thought I’d share with you today. I have been asked by photographer Anouschka Rokebrand to style her second photography workshop, which is happening next month, after the success of the first workshop I styled back in March. Like last time, I created a couple of moodboards highlighting the colour palette and a bunch of beautiful ideas as a starting point. Making moodboards is a great way to get ideas across and I use them in my work ALL of the time. They take some time to pull together but the results are always inspiring and they are integral in communicating colours, ideas and concepts. Here is a peek at what I am dreaming up this time around.

Anouschka Rokebrand winter workshop moodboard 2.2

For this workshop I was drawn to cool green tones but I wanted to make sure that her signature feminine style and brand aesthetic was still visible in the choices I made.

The palette I have devised mixes organic olive and pistachio tones, with opulent brass and gold tones and a touch of peachy blush.

The look and feel is natural, organic and feminine with a touch of opulence. Several awesome vendors will be providing the pretties that I’ll be working with on the day including the stunning Hélène Millot Furnishings whose tableware I adore working with, Don Florito florists whose flowers take my breath away each time, Gilded Linens who are sending over the most beautiful runner, and I’ll be styling a cake by De Keukenprinses. I love my job!

The workshop, being held on 13 and 14 October, is aimed at aspiring wedding photographers who are there to learn all about wedding photography from a pro. On the day, I’ll primarily be putting together a styled bridal table for the photographers to shoot, so it has to be nothing less than inspiring. It was so much fun last time watching the attendees gobble up the details with their lenses, excitement mounting with each click of the camera. This time around, I want to see the same response to my table and watch photographers climbing on tables and chairs to capture the beauty before them!

Anouschka Rokebrand winter workshop moodboard 1.1

For any aspiring wedding photographers out there, particularly those that live in the Netherlands, this is a fantastic workshop to get involved in! Anouschka will be offering attendees an in depth look into her work as a successful wedding photographer with tips on how to get started in the industry, how to find and develop your own style, the kind of equipment needed as well as tips for networking and marketing. She photographed my own wedding and the images are beautiful, so I can’t speak more highly of her work. If you’re looking into breaking into the wedding photography business but are on the fence about it, now would be a great time to book your seat and learn all there is to know from a pro.

I’m excited to see it all come together in October, and will be sure to share the results here shortly afterwards. The last workshop was featured on the blogs Style Me Pretty Living, Wedspiration and B.Loved so the bar has been set. No pressure or anything…!  I will also be guest speaking again, chatting to attendees all about working with a stylist, so I’ve got my work cut out for me.

If you’d like to know more about the workshop, click here. It will be held in Dutch {ahem, apart from my part!} but if you are interested in attending and don’t speak Dutch, be sure to contact Anouschka as I am sure she will be able to accommodate you.

See you back here tomorrow with a gorgeous home tour.

Holly x

Image credits: Moodboards and concept: Avenue Lifestyle / Board 1 {from top left to right} 1. Feather and Stone Photography; 2. Feather and Stone Photography, stationary by Big Fly Design; 3. Christine Meintjes photography; 4. Greg Finck Photography / Paint samples House Beautiful / Board 2 {from top left to right} 1. Follow my Brush Marks; 2. Fresh Living Blog; 3. Live View Studios; 4. Elisabeth Millay Photography