Style Files: Ceramics Studio July Adrichem


Hey guys, I wanted to post this last week but I was struck down with the flu hard so out the window went that plan. Life just gets in the way sometimes, doesn’t it? Anyway, some time ago, I had the pleasure of visiting the lovely and very talented ceramicist and multi-disciplinary designer July Adrichem at her home and studio. I have followed her work after discovering her on Etsy a year or two ago and when my friend Lotte, a Dutch writer I collaborate with, suggested we shoot a story at her studio I didn’t need much convincing. I was so excited to meet the person behind a brand I have long admired and I can tell you, July was an absolute delight and every inch as talented as I thought she’d be. I thought you’d like to see into her studio and read about her work as a designer and ceramicist and see some of the images I shot at her studio that day.


From previous entires in my Style Files column you will know that I love meeting fellow creatives and delving into their stories. And this one is nothing short of inspirational because, like me in many ways, July (pronounced Julie) has learnt much of her craft from scratch with little to no formal training in some areas and does the most wonderful work that certainly evoked something in my soul that day. As a multi-disciplinary designer, she spends her days helping small businesses develop their branding, doing product styling, photography, graphic and surface pattern design and also has her own ceramics line that is gorgeous, just take one look at her shop. So many things going on and yet she’s as cool as a cucumber. Take a peek into her studio with me, see the beautiful wares she produces and read a bit about her process and story… Get the full scoop

Simple Wooden Furniture by Walden + A GIVEAWAY!


As a stylist and interior designer, I shop a lot and am on a constant lookout for furniture that is functional (I have a lot of husbands to win over in my line of work, most of which are concerned with this thing called ‘function’), but also beautiful and affordable. That’s a lot of boxes to tick, guys. When I discovered Walden, an Austrian furniture label that produces beautiful beds, leaning storage systems and accessories out of European sourced oak, cherrywood and walnut, I immediately loved their products, their design ethos and overall brand aesthetic. It didn’t take long before I snapped up one of their leaning storage racks for my studio, and now I am excited to show you more of their collection, chat a bit about branding and why I think Walden have nailed it, and let you know that you can WIN one of their gorgeous wooden art ledges for your home!


Walden make furniture to stand the test of time, that retain the natural beauty of the materials they are made with and emphasise function and everyday use. Their leaning rack is my favourite but their beds are sublime, their art ledges so simple and lovely, and their little bedside table with a magazine/book pocket on the side very clever. But what always interests me is how a product is made and I love that this brand goes to great lengths to protect our environment by avoiding waste and to keeping their ecological footprint as small as possible. They use natural materials with no harmful pollutants. Get the full scoop

Project B: Mini Makeover Before & After


Hello hello! I hope you guys are having an inspiring week. This week in the studio things have been busy as I have worked hard to round off existing projects and kick start exciting new ones. Today, I am excited to share with you one of the projects I have been working on these past couple of months – a high contrast living room belonging to the sweetest couple who hired me to help them put the finishing touches on their new living room using primarily existing pieces of furniture. Below, the before and after mini makeover tour plus how to pull a space like this together in 3 easy steps!

Project B Before & After | Avenue Lifestyle

As much as it would be so wonderful starting all new with a clean slate and hiring a designer to conceptualise the perfect living room, for most of us that simply isn’t possible. And even if it were, the best interiors are always those that have a bit of history to them, pieces in them that have a story. When I met the couple who live in this newly built home, they had just moved in and had purchased several pieces that they wanted to keep – a large cognac leather sofa and metal vitrine cabinet among some of them – but they needed a little bit of direction in terms of how to finish off their living area which they felt was unfinished and lacking a sense of comfort. Here’s a peek at the ‘before’ situation: Get the full scoop

Pillow Giveaway: FEST Amsterdam!


Hey guys! You remember Lola’s bedroom tour from a couple weeks ago? Today I am excited to introduce a brand to you which you may or may not have heard of called FEST Amsterdam, who’s pretty pillows we used in the design of Lola’s room. FEST is a young Dutch interior label that offers pretty pieces for the home from furniture to accessories. Punchy colours and sleek, Nordic inspired designs are what makes this label distinct. Their pillow collection is delightful and today I’m excited to be able to give away the two gorgeous pillows below to one lucky reader!

Avenue Lifestyle | FEST Amsterdam

Graphic, textured and whimsical, these pillows are simply to cute to pass up. Love them as much as I do? Scroll down to find out this set could be yours. But first, a little about this fun, young label because if you don’t know about them, you should because not only do they make charming products but their entrepreneurial founder is super inspiring too.

Get the full scoop

Munich Botanical Gardens


While I was in Munich a couple of weeks ago attending the ‘Best of Interior Blogs’ awards ceremony, I decided to spend day two doing something with my little girl Lola that we could both enjoy. I had been invited by the German publishers Callwey Verlag to the botanical gardens to attend the book launch of Igor Josifovic and Judith de Graaf‘s fabulous new book ‘Urban Jungle‘ however sadly we didn’t land until the afternoon. As much as I would have loved attending – especially given that my big IG girl crush Anastasia Benko was hosting a floral workshop which I knew would be breathtaking AND my pal Gudy Herder was giving a trend talk I would have loved to see – we just didn’t make it. We had left the house at four o’clock that morning and by the time we arrived it was the late afternoon and I had a tired toddler on my hands. We set out and went for cake and cappuccino’s instead but I kept an eye on my Instagram feed for updates of the event and with all the beautiful snaps of the botanical gardens streaming in I made a promise to Lola that we would go there the next day, since we had an entire day to burn before flying home on the Saturday night.


We started our day with a leisurely breakfast on the terrace of our hotel. We stayed at Bold Hotel, a lovely place to stay if you’re visiting Munich, with very pretty interior design. After breakfast, we jumped on the metro and made our way over to the Botanical Gardens at Nymphenburg. We decided the gardens were so near to Nymphenburg Palace that it would be silly not to stroll the palace grounds before making our way to the botanical gardens. Lola was delighted to spot a bride posing behind the palace, and loved racing down the pathways with bare feet. And gosh, what we found once we arrived at the greenhouses I had been desperate to visit was nothing short of breathtaking. Get the full scoop