Behind the Scenes at Avenue Lifestyle

September 1st, 2014

Hello friends! I’ve been rather absent from this lovely space for the last couple of weeks. My apologies, but it’s been a very busy time for me shooting interiors, editing work for submission, styling beautiful editorials {ooooh that bit was fun, can’t wait to share!}, and taking on some new interior styling projects locally. Funny how the blog, which is actually responsible for bringing all of this beautiful work into my life, is the first to suffer! But today I am excited to welcome an all new month with an all new and much improved ‘About Me’ page, updated with a selection of images taken on film by Hanke Arkenbout. You might recall her name because she was the immense talent behind the gorgeous mother-daughter shoot I had late last year. Here are some of my favourite snaps from our session together at my home.

Behind the Scenes at Avenue Lifestyle // Photography by Hanke Arkenbout

Behind the Scenes at Avenue Lifestyle // Photography by Hanke Arkenbout

Behind the Scenes at Avenue Lifestyle // Photography by Hanke Arkenbout

Behind the Scenes at Avenue Lifestyle // Photography by Hanke Arkenbout

I am fortunate to be able to operate my business from the comforts of my own home. As you know, we have been renovating our house since we purchased it last November, and still have tons to do. So while we have been working on getting the studio upstairs up to scratch, I have spent the last 6 months working away at the dining room table, which has been fine as most of the time I am out and about anyway either shooting and styling interiors, or meeting with clients at their homes. The studio upstairs is now finally ready, but before I set myself up there and share my new studio space with you, I wanted to share some snaps of what things have looked like over here for the last little while, a little peek behind the scenes.

Behind the Scenes at Avenue Lifestyle // Photography by Hanke Arkenbout

Behind the Scenes at Avenue Lifestyle // Photography by Hanke Arkenbout

Behind the Scenes at Avenue Lifestyle // Photography by Hanke Arkenbout

Behind the Scenes at Avenue Lifestyle // Photography by Hanke Arkenbout

Behind the Scenes at Avenue Lifestyle // Photography by Hanke Arkenbout

Behind the Scenes at Avenue Lifestyle // Photography by Hanke Arkenbout

I just love Hanke’s style of photography and the soft rawness of her images. It was a really tough job selecting which ones to use for my profile page! While she was here, she ventured around the house and snapped a few more spaces, which I will share with you soon. In the meantime, pop on over and read the new page. A lot has evolved for me since I launched this blog early last year, and I wanted a profile page that reflected that. Onwards and upwards, right?

Have a great week,

Holly x

// Images by Hanke Arkenbout Photography

Ferm Living A/W 2014 Collection

August 15th, 2014

Have you guys seen the new Ferm Living Autumn/Winter collection? The Scandinavian homewares brand has launched the most eye catching range of products, and is quite possibly my favourite collection yet. I must admit I wasn’t really into the pastel hues and neons from their previous collections but this, my friends, is right up my alley. Moody tones and textures meet bold graphics. Their simplistic Nordic style that is so recognised is captured to perfection once again, this time in colours and materials that are really speaking to me. Here are my favourite images from the new lookbook.

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This collection is all about moody blues, blush and ochre tones (LOVE this combo), merging warm hues with bold, graphic pattern. Their kilim collection of cushions and rugs is ethnic yet contemporary, adding a subtle touch of bohemian style to the Scandinavian style interior. Their new wallpapers follow suit with ethnic and geometric influences.

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Some of my favourite products in this new collection include basically all of their kilim cushions, particularly this one, the leather and canvas magazine rack,  their mohair throw blankets, all of their kilim rugs, their brass salad servers, their tea towels and their nifty little shelf hangers

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What do you love from this collection? Don’t you love the moody colours this season? I always love seeing how a collection comes together in a catalogue. I think the stylists and photographers at Ferm Living did a fantastic job with this one.

Tell me: Just for fun, if you could choose anything 3 items in the new catalogue, what would they be?

Holly x

Images courtesy of Ferm Living

Nordic Meets Japanese Design in a Melbourne Garage Conversion

August 14th, 2014

So I just died and went to garage conversion heaven. Spotted on The Design Files and photographed to perfection by Eve Wilson, I just had to share the boho gorgeous, teeny tiny Melbourne home of Alex Kennedy, who teamed up with architect friend Sarah Trotter of Hearth Studio to give the garage of her childhood home a complete overhaul and turn it into a cosy self-contained flat. The results? Just that and so, so much more. From exposed oregon beams and sandbagged brick walls to concrete floors and a plywood ceiling; from vintage meets modern fixtures, fittings and furniture to boho textiles accessories, this little space has me in a bit of a tailspin, friends.

Melbourne Home // Photography: Eve Wilson // Production: Lucy Feagins/The Design Files

Melbourne Home // Photography: Eve Wilson // Production: Lucy Feagins/The Design Files

Melbourne Home // Photography: Eve Wilson // Production: Lucy Feagins/The Design Files

Melbourne Home // Photography: Eve Wilson // Production: Lucy Feagins/The Design Files

Local builder and cabinetmaker Scott McCormack is behind the interesting play with wood throughout the space. I’m loving the platform bed and all the different shades of wood used. It really transforms a cold and raw space into a warm and inviting home and infuses the space with a distinctive Japanese aesthetic. And that claw foot tub? Heaven.

Melbourne Home // Photography: Eve Wilson // Production: Lucy Feagins/The Design Files

Melbourne Home // Photography: Eve Wilson // Production: Lucy Feagins/The Design Files

Melbourne Home // Photography: Eve Wilson // Production: Lucy Feagins/The Design Files

Melbourne Home // Photography: Eve Wilson // Production: Lucy Feagins/The Design Files

The kitchen basically had me at the cognac leather pulls but that Japanese tile backsplash and minimalist open shelving is pretty awesome too. Those gorgeous timber doors open out onto a garden that Wilson shares with her mum. What I wouldn’t give to share a bottle of wine with my Mum out in that lovely green terrace.

I love how this pad strikes the balance between contemporary and cosy, layering warm hues and textures over a clean cut backdrop, intermingling Japanese and Nordic design and employing the use of recycled materials.

For the full story (a must read!) and more stunning pics, hop on over to The Design Files.

Holly x

Image credits: Photography: Eve Wilson // Production: Lucy Feagins/The Design Files

ixxi at Home

August 13th, 2014

Have you guys heard of ixxi? They are an up-and-coming brand which print photographic images (your own or from their image bank) in a unique ‘pixelised’ way. You can choose any high resolution image and create either a collage or an enlargement. The image is then divided into several durable, matte cards, which are joined together by small connecting crosses. When ixxi contacted me recently to see if I was interested in reviewing their product, curiosity got the best of me and I’m glad it did. It was a fun little project selecting and ordering my ixxi. Here’s how it turned out!

ixxi at Home // Photography & styling by Avenue Lifestyle

Pretty cool, right? I have given it a place behind my dining table for now, but I love that it’s so easy to move around so it will likely move to the studio when we are finished working on it.

I chose an image by Zakaria Rakha, whose photograph I stumbled across on Instagram one evening during a random search and caught my eye. I loved this image for it’s graphic yet ethereal quality, and because it took me back to my childhood, when I was convinced that seeing a flock of birds in flight was a lucky charm. I would whisper the words “A flock of birds before my eyes, what will be my next surprise” as the birds flew overhead, and then would really believe something wonderful would happen. I still do it and it drives my husband nuts! I swear he thinks I’m crazy.

But he likes the birds.

What do you think? It was super easy to put together and install. I did mine with the help of my toddler, who loved clicking the little crosses into the holes in each corner! I think it’s a truly unique product and I love the flexibility ixxi offers to those looking for a unique, quality and versatile feature for their interior that is also affordable.
Hop on over to ixxi to see more pictures of my dining room!
Holly x
Styling/Photography by Holly Marder for Avenue Lifestyle

Shop News: New Items + FREE Shipping!

August 12th, 2014

Just popping in today to share some news from my Great.ly shop. Until 17 August, there is FREE shipping on all items, store wide. Cool right? I am always a little bummed by shipping costs during an online purchase so this is great news, and perfect timing too because since my last post, I’ve added some great new products to my shop. Here are some of them below:

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You will find lovely new items in the fashion part of the shop, including a gorgeous canvas everyday bag in the most gorgeous sea foam coliour, a printed scarf and leather clutch. In the home accessories department, you can purchase a super cute sign for your bathroom door, and if affordable art is what you’re after, this Patricia Vargas print might just hit the spot.

Happy browsing the shop and enjoy a week of free international shipping on any product!

Holly x

Read more about my shop and the Great.ly concept here