Archive for June, 2015

Style Files: Studio LileSADi

June 30th, 2015

I love working with small design labels as they are often very personal and fun to work with, but even more than that, I love to learn about their story and how they got started in their industry. This little column I’ve been writing, ‘Style Files‘, features some of the talented people I come across as a blogger and stylist, where I go behind their product and get to know them as designers, sharing their story with you all. Today I am thrilled to feature the sister team behind a fresh and young Rotterdam based design label called LileSADI, with images I recently styled and photographed for their new collection. The design duo team up with co-designers Siebring & Zoetmulder and chat about collaboration and what it means to join forces in the creative industries.

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// When did you start taking an interest in graphic and textile design, and what is your background?

Already as kids we loved to weave tiny carpets for our dollhouse and make our own silk scarves using aquarel paints. We have always loved to create textile! They are powerful in a way to completely change the look and mood of an interior, and can serve as mirrors of different cultures and times.
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Simple Styling with Vintage

June 12th, 2015

Hey guys, remember this house with the red floors? It belongs to friends of mine who have since moved and have opened up the house as a BnB for travellers heading to The Hague. Last week I received a frantic phone call from the owner, a good friend of mine and talented architect, saying that the house had suddenly received three bookings for the following day but was still empty (they’d only managed to get in the basics – beds, linen and a 4 meter table), and could I please go in an style it with props until they had a chance to bring in all the bits and pieces. I’d been working on an event that week and had been collaborating with a local vintage supplier so I made some calls and hit the shops. Pronto. I had 24 hours to style a two story, three bedroom house for it’s guests arriving the following afternoon! I thought it’d be fun to show you some of the spaces and how I did some simple styling with mostly vintage. It’s amazing how little you actually need to create a fun and inviting space, and I love using vintage pieces for the personality they bring to a space without too much effort.

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The house has fire engine red floorboards throughout, so I brought in items that would compliment the floors, add some fun and whimsy yet keep it calming at the same time for tired travellers looking to unwind. I brought in lots of texture and a neutral palette of creams and whites with pops of burnt reds and black for contrast and depth. As I was very short on time, the basis of the spaces needed to be pretty plain, so I brought in varying patterns to add interest and offset all the white and clean space. Here’s another view of this bedroom:
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Avenue Lifestyle in vtwonen Magazine!

June 2nd, 2015

Hey guys, I am so excited to show you the results of an interview the Dutch interiors magazine vtwonen did on me and my blog recently. This six page feature is what followed after winning the vtwonen Best New Blog Award at Meet The Blogger last fall and I can’t express how grateful this kind of recognition makes me. I shot all the images in this spread (snippets of my home and my home town of Delft) except the profile shot of me, which was captured by Hanke Arkenbout. The author of the feature, the lovely Flory Hartog, did such a wonderful job of documenting my story that I had it translated it into English for those of you who don’t have access to the magazine to read. Enjoy!

vtpage3 Light, Organic and Feminine

Holly Marder from Avenue Lifestyle is secretly rather proud of what she has accomplished thus far. On blogging at 2am, the line between public and private, and about perfectionism: “When I style I become a different version of myself, one that takes photographs of a messy, slept-in bed!”

The Blogger

Who: Holly Marder (29, stylist, photographer, and blogger)
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