The Loft is a fully designed and decorated loft space located along a canal in downtown Amsterdam, which is open twice per year for two weeks as a pop-up concept store for design enthusiasts to visit, be inspired and invest in an exclusive, lovingly curated collection of items for the home. Co-founder and head designer of The Loft, 28-year-old Kassandra Schreuder, invited me behind the scenes a few months ago to document the inspiring space for a 4-page feature in the Dutch magazine vtwonen. With the feature out this month, I thought you’d enjoy reading about The Loft and Kassandra’s role in the project. I translated Caroline Westdijk’s wonderful interview she wrote to accompany my images into English (you’re welcome) so those outside The Netherlands who are thinking of visiting Amsterdam could read along too. Get the full scoop, plus the full image collection I shot for vtwonen below!
After studying economics and consumer phycology, Kassandra started working at The Playing Circle, a company that rents out beautifully designed meeting spaces in unusual buildings throughout Amsterdam. It was during this time that Kassandra was given the opportunity to launch a concept called The Loft, a platform created to inspire those with an affinity towards design, art and interiors. Between the two-week, bi-annual pop-up events, design enthusiasts can shop the online boutique for a carefully curated selection of interior items.
Get the full scoop