Avenue Lifestyle wins vtwonen Best New Blog Award!


I launched Avenue Lifestyle in March 2013, just over a year ago, as a way to share and document the work I do as an interior journalist and stylist. It was born from a genuine desire to create, share, express and inspire. If you’ve been following along on my social media channels {mainly Instragram}, you may already know that this last weekend was a big one for Avenue Lifestyle. My blog won a very exciting award – Best New Blog Award – handed out by Carlein Kieboom, the editor in chief of vtwonen, the Netherlands’ most prominent interiors and lifestyle magazine at the annual Meet the Blogger conference. This achievement is certainly one to celebrate but also to share, because I believe we should all give ourselves a pat on the back from time to time and this weekend, I felt nothing but pride and gratitude {and a few nerves too!}.

photo 3 copy-3

I knew that my blog had been one of the 3 shortlisted blogs in the New Bloggers category, which in itself was a huge honour, along with Elske Leenstra and My Dubio. I was asked to prepare a moodboard which represents my blog to be displayed in a special section featuring nominated bloggers at the event. That’s what I was doing when I took the above picture {on my iPhone} the day before the event. So you can imagine my nerves when Carlein entered the stage to announce the winners! The recipient of the Best Established Blog Award went to the talented duo behind April & May, Jantine Vaartjes and Vivian Hoebe. Congrats girls! Honoured to stand beside such talent.

Being the recipient of this award means involvement with the most inspirational publication the country has to offer. I’ve had styling work featured in vtwonen earlier this year when one of my interior productions photographed by Jansje Klazinga became the cover story of the March ’14 edition, and I look forward to working more with vtwonen in the near future. 


It’s certainly been an exciting happening for me and the blog, but what I have been most bowled over by is the immense support and encouragement from everyone around me. I’ve worked incredibly hard this past year in particular to not only establish a blog that features quality original content, but also a brand and aesthetic – sometimes at the detriment to my time together with my family, and often without payment – so it has been incredibly humbling to know that all this hasn’t gone unnoticed. Not just by the magazine, but by my blogger peers and friends who have seen it all unfold since before this blog even existed. What I have come to admire the most about the world of online publishing is the enormous sense of community that prevails. Everyone is so encouraging and supportive, because I suppose those who blog are creatives with a passion for creating, sharing and documenting, and that is something we all have in common. Standing up on that stage with so many smiling faces cheering me on in that conference hall reduced me to a bit of a chin wobble, which I quickly recovered, thankfully!

To all of you who read Avenue Lifestyle and follow me on Pinterest, Twitter, Facebook and Instagram, a very sincere THANK YOU. I hope this award means lots of exciting things over the next while that will add inspiration and meaning to your lives in some way.

Holly xo


Images // 1. Taken by me, Holly Marder, on my iPhone; 2. Taken by my good friend and incredible food stylist Ajda Mehmet on her iPhone 

24 Responses to “Avenue Lifestyle wins vtwonen Best New Blog Award!”

  1. JansjeJKF says:

    Aaahh! So proud! Congrats dear!

  2. Jana says:

    WAAAHOOOOO! Congrats, Holly! You deserve it! <3 <3 <3

  3. Kreetta says:


  4. Nathalie says:

    Congrats Holly! You deserve it 🙂 XXX

  5. So fabulous Holly-I felt very emotional looking at you up on stage-a huge and well deserved achievement xx

    • Holly says:

      Ahhh Caroline, that means so much to me! I was also a little emotional for a second there! It was SO lovely to meet you finally. Hope to see you again very soon xx

  6. Congratulations Holly. It’s wonderful news for you 🙂

  7. Dear Holly, congratulations again. You so deserve this price and Im really happy for you 🙂 Great to see you on stage.. Love your blog, your style and your personality. Let’s meet soon 🙂 ( and yes now for real). Love, Souraya

    • Holly says:

      Souraya, thank you! It’s been so wonderful getting to know you through your blog and amazing work. Coffee for SURE! Let’s do this x

  8. yzette says:

    Well deserved Holly! I really like the look and feel of your blog and also the sweet person behind it! xx

  9. Congrat Holly, absolutely well deserved. I’ve been following your blog for a while now and I was so pleased to finally meet you at the event and see your hard work be rewarded. Looking forward to attending your workshop at the Engaged event…

    Love, Lucia

  10. Doris says:

    Congratulations Holly, this is such a well deserved achievement. You and your blog are so inspiring and I love reading about your journey. xD

  11. Tracy Gooding says:

    Congratulations Holly! I am a new follower and love your style! Tracy

  12. Niki says:

    Wooooow! GO HOLLY!!! That’s amazing and truly well deserved 🙂

  13. Ciara says:

    Couldn’t be more delighted for you sweet Holly, you’ve worked so hard so hope you’re still basking in the moment, here’s on to even more exciting adventures! xx

  14. Go Holly! Congrats and I just can’t wait to see what you do next. You are a very talented lady! xx

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