Inside Scoop: Monochrome Amsterdam Abode

09.09.14

It’s always a buzz to see my work featured in a magazine, so I was thrilled to see some of the images I took of the Amsterdam home belonging to Desiree Groenendal of Vosgesparis featured in the latest issue of SOFFA Magazine {pages 130-143}. Her high contrast abode, which I shot for my Decor8 column a few months back, has been home to the interior design blogger for the past 25 years and over the years she has given it her signature monochrome, industrial, Nordic sense of style. Here’s a peek at the feature, plus more shots of her home.

The home of Desiree Groenendal {Vosgesparis} // Photography by Holly Marder / Avenue Lifestyle

Images of the kitchen and bedroom featured in SOFFA. Here’s a quick glance at a couple of spreads from the magazine:

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The home of Desiree Groenendal {Vosgesparis} // Photography by Holly Marder / Avenue Lifestyle

The home of Desiree Groenendal {Vosgesparis} // Photography by Holly Marder / Avenue Lifestyle

View a larger version of this image by clicking on it

The home of Desiree Groenendal {Vosgesparis} // Photography by Holly Marder / Avenue Lifestyle

The home of Desiree Groenendal {Vosgesparis} // Photography by Holly Marder / Avenue Lifestyle

  View a larger version of this image by clicking on it

Pure, simple, industrial and tough are words which Desiree uses to describe her 85 m2 home, based in the newly converted former Eastern docklands area of Amsterdam. The blogger and stylist prefers to keep her Scandinavian style space uncluttered, clean and minimalistic, with strong Northern European references that rely on tough materials and high contrast. “I am really fond of the clean uncluttered look,” Desiree says.

The home of Desiree Groenendal {Vosgesparis} // Photography by Holly Marder / Avenue Lifestyle

The home of Desiree Groenendal {Vosgesparis} // Photography by Holly Marder / Avenue Lifestyle

  View a larger version of this image by clicking on it

The kitchen is the result of a remodel Desiree undertook in the summer of 2011 to create a more open plan living, starting with the removal of several walls and doorways including the wall formerly separating the kitchen and living room, instantly adding light and space. At the same time, Desiree had her kitchen remodelled, which now features sleek white cabinetry, a built-in fridge and a black chalk painted wall. “I liked the combination of black, white and a touch of wood, and the black wall brings in some depth,” Desiree explains.

The home of Desiree Groenendal {Vosgesparis} // Photography by Holly Marder / Avenue Lifestyle

The home of Desiree Groenendal {Vosgesparis} // Photography by Holly Marder / Avenue Lifestyle

The home of Desiree Groenendal {Vosgesparis} // Photography by Holly Marder / Avenue Lifestyle

The home of Desiree Groenendal {Vosgesparis} // Photography by Holly Marder / Avenue Lifestyle

The home of Desiree Groenendal {Vosgesparis} // Photography by Holly Marder / Avenue Lifestyle

Desiree prefers a monochrome colour palette, relying primarily on black and white to form the basis of her interior. “I used to have more colour in my home when my kids were at home, but over the years my style has changed.” Against a high contrast canvas, Desiree combines old, industrial items with design pieces and Nordic made furniture. “Scandinavian furniture is simple but well made. Clean design combines beautifully with craftsmanship, but what I love most is the strong emphasis on family business and their clean, contemporary take on old craftsmanship,” she says.

Some of this interior’s most striking features are the exposed concrete areas on otherwise bare white walls. “I love the contrast between the concrete and the white,” Desiree says. “It is almost like a painting or a work of art.” This feature can be seen in the living room where Desiree has used concrete features to display magazine clippings and objects, as well as in the bedroom.

The home of Desiree Groenendal {Vosgesparis} // Photography by Holly Marder / Avenue Lifestyle

The home of Desiree Groenendal {Vosgesparis} // Photography by Holly Marder / Avenue Lifestyle

The home of Desiree Groenendal {Vosgesparis} // Photography by Holly Marder / Avenue Lifestyle

The home of Desiree Groenendal {Vosgesparis} // Photography by Holly Marder / Avenue Lifestyle

The home of Desiree Groenendal {Vosgesparis} // Photography by Holly Marder / Avenue Lifestyle

The home of Desiree Groenendal {Vosgesparis} // Photography by Holly Marder / Avenue Lifestyle

  View a larger version of this image by clicking on it

In the bedroom, crisp whites dominate. “It feels good to wake up in a white and light space. I like the space to be uncluttered,” Desiree says. A coatrack displays items worn on a daily basis, while the rest of Desiree’s wardrobe remains behind closed doors.

Desiree’s high contrast, monochromatic, industrial aesthetic largely relies upon the raw, the imperfect. “I love imperfection. Walls don’t have to be perfectly finished, and it’s the rough edges which I love most about my own home. A bit of the unexpected, with nice combinations of various materials. All a bit unpredictable.”

Keen to find out more about this home and the process that went into decorating it? Read my column on Decor8 for the full scoop, or click here to read the feature in SOFFA Mag.

Big thanks for Desiree for welcoming me into her home and allowing me to share her story, here, on Decor8, in SOFFA Magazine and it’s also featuring in a few more publications over the coming months too. I’ve gotta say, I take my hat off to her for having such a disciplined sense of style, which is so evident in all facets of her life from her blog to her wardrobe. You’re a rock star, Desiree!

H x

Photography by Holly Marder/Avenue Lifestyle

3 Responses to “Inside Scoop: Monochrome Amsterdam Abode”

  1. […] Thank you to Holly and Desiree for the kind permission to share. You can read more about the home here. […]

  2. […] Thank you to Holly and Desiree for the kind permission to share. You can read more about the home here. […]

  3. […] Thank you to Holly and Desiree for the kind permission to share. You can read more about the home here. […]

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