Inside Scoop: Family Fun in a Malmö Home

18.09.14

A few months back I jumped on a plane with photographer Jansje Klazinga to style and shoot a few Scandinavian interiors. We visited three stylish bloggers who each showed us inside their lovely homes. Peggy Juche was one of them. As a pro kids lifestyle blogger, I had no doubt that the Malmö home she shares with her family was going to be an absolute delight and I was right. Light, bright and dedicated to family fun, this Swedish abode was a joy to step inside. This tour has published in this month’s 101 woonideeën magazine, but for those of you outside of the Netherlands who don’t have access to the magazine, here’s a peek into one of the most family friendly homes I’ve entered to date. And what would a family friendly home tour be if I didn’t start with the sweetest kids room ever!

Peggy's Family Friendly Malmö Home / Photography: Jansje Klazinga / Styling: Holly Marder {Avenue Lifestyle}

Peggy's Family Friendly Malmö Home / Photography: Jansje Klazinga / Styling: Holly Marder {Avenue Lifestyle}

Peggy's Family Friendly Malmö Home / Photography: Jansje Klazinga / Styling: Holly Marder {Avenue Lifestyle}

After relocating from Amsterdam to Sweden, a tiresome and unyielding search to find a rental home in Malmö finally led Peggy and her husband Eric to a perfectly situated, spacious apartment inside a 100 year old characteristic building featuring original high ceilings, door and window frames and decorative ceilings. All this was enough to get them signing the rental contract within minutes, naturally. “We just loved the apartment and felt at home the moment we opened the door. With all the light, views and original features it did not need a lot of ‘extras’ to make it great.”

Peggy was thrilled with the crisp white walls and blank slate that the interior offered.“I really like white walls, especially in the kids rooms. All their toys and things are usually so colourful that the white walls keep it calm and let all those pieces live,” she says. “And for the kids rooms, it is more about being functional, practical and good quality than colourful.”

Peggy's Family Friendly Malmö Home / Photography: Jansje Klazinga / Styling: Holly Marder {Avenue Lifestyle}

Peggy's Family Friendly Malmö Home / Photography: Jansje Klazinga / Styling: Holly Marder {Avenue Lifestyle}

The heart of this family’s home, the kitchen opens into the kids play room (and son Antoine’s bedroom) making hearing and communicating with her children during cooking and preparing meals an aspect that Peggy loves about her home.

But the highlight of this century-old apartment for Peggy is the light, which pours into each space in abundance. “The light in the Northern countries is just magnificent!”

Peggy's Family Friendly Malmö Home / Photography: Jansje Klazinga / Styling: Holly Marder {Avenue Lifestyle}

Peggy's Family Friendly Malmö Home / Photography: Jansje Klazinga / Styling: Holly Marder {Avenue Lifestyle}

Peggy's Family Friendly Malmö Home / Photography: Jansje Klazinga / Styling: Holly Marder {Avenue Lifestyle}

Peggy finds inspiration and joy from spending time in her home office. “I love my office because I did not have one before, and because it has a little balcony and lots of natural light!” In her office, Peggy maintains an all white base allowing accessories to add colour to the room.

Running a popular children’s design blog certainly has it’s perks for this mother of three, who has ensured that each of her children’s rooms are a colourful and cheerful haven that reflect her love of children’s design. “I probably see more things and products than the average person and have a good insight on how things are made, so I can pick the best of what I like from a market that is saturated.”

Peggy's Family Friendly Malmö Home / Photography: Jansje Klazinga / Styling: Holly Marder {Avenue Lifestyle}

Peggy's Family Friendly Malmö Home / Photography: Jansje Klazinga / Styling: Holly Marder {Avenue Lifestyle}

Peggy's Family Friendly Malmö Home / Photography: Jansje Klazinga / Styling: Holly Marder {Avenue Lifestyle}

Peggy finds her items to decorate the kid’s room both on and offline. “Flipping through magazines, visiting stores, seeing other kids rooms online and offline and of course through all the brands I feature on my blog. It’s a wide universe and I try to stay away from hypes. There are things I just love but I try to not to follow every trend but create our own space.” Some of Peggy’s favourite children’s labels include Garbo & Friends, Perludi and Noe & Zoe from Berlin.

Peggy, who describes her style as “simple with details and a love for all things kids” admits that her decorating philosophy is to avoid a philosophy altogether, preferring to keep it simple to have space for little things.

Peggy's Family Friendly Malmö Home / Photography: Jansje Klazinga / Styling: Holly Marder {Avenue Lifestyle}

Peggy's Family Friendly Malmö Home / Photography: Jansje Klazinga / Styling: Holly Marder {Avenue Lifestyle}

But kids design aside, being a family household means Peggy and her husband Eric are nothing if not practical. “We do not have a coffee table for example so nobody can fall on it. The sofa covers can be washed and our dining table is large and white and from Ikea. When you come close you can see all the marks from playing, scratching and bumping chairs into it abut thats OK,” Peggy explains. “With a designer table {and there are a few that I really, really like} I would probably never relax whilst eating, plus it is the place where the kids draw, do their homework, play, make and do.”

With a husband who works for Ikea the family endorse the inexpensive Scandinavian brand at home. “It is a great place to get things at a decent price and that do not make you cry when the kids jump or play on it. We are a family household after all, but we do like to mix it up with other items.”

“Working for Ikea has made me aware of pretty things, however I am always looking at the functional part as well,” explains Eric. “Things have to have both sides to be attractive. Ikea shows you great ideas on how to use products ‘out of the box’, and the company is very strong on how to make the most of small spaces and has many great solutions, making every day life easier.”

Peggy's Family Friendly Malmö Home / Photography: Jansje Klazinga / Styling: Holly Marder {Avenue Lifestyle}

Peggy's Family Friendly Malmö Home / Photography: Jansje Klazinga / Styling: Holly Marder {Avenue Lifestyle}

Peggy's Family Friendly Malmö Home / Photography: Jansje Klazinga / Styling: Holly Marder {Avenue Lifestyle}

The family’s living room is large and light featuring prominent windows, high ceilings and classic herringbone parquet oak floors. A neutral base perked up with a few scattered Lucky Boy Sunday pillows and a large collection of books stacked on the floor allow the eye to linger on the room’s charming architectural details. Having not yet found the right bookcase to accommodate the couple’s novels and travel books, they have made a feature out of the current arrangement. “We like how the books that are piled up on the floor add colour to the room.”

One of the couple’s most prominent works of art is a Helmut Newton poster which Peggy purchased at a Helmut Newton expo in Berlin 15 years ago. “I love Helmut Newton and love this because it’s so big”.

Beyond the living room is a spacious master bedroom.

Peggy's Family Friendly Malmö Home / Photography: Jansje Klazinga / Styling: Holly Marder {Avenue Lifestyle}

Peggy's Family Friendly Malmö Home / Photography: Jansje Klazinga / Styling: Holly Marder {Avenue Lifestyle}

Peggy's Family Friendly Malmö Home / Photography: Jansje Klazinga / Styling: Holly Marder {Avenue Lifestyle}

Peggy's Family Friendly Malmö Home / Photography: Jansje Klazinga / Styling: Holly Marder {Avenue Lifestyle}

What is most important to Peggy and Eric is a space that is open for everyone. “The kids can play and be kids,” Peggys says. In fact, they play a great part in the playful aesthetic of their home.

“I do not buy magazines and say, ‘I want to live like this’. I do not bookmark images from Pinterest and think ‘I need it like this’. Of course I read both and I like beautiful spaces and can daydream a lot and picture myself sitting in one of those luxury sofas with my feet on a designer table but in the end we are a family of 5 and things need to be practical too. We travel a lot and I actually love to bring something back from those adventures. Nothing big but for me it is in the details. Candle holders, dishes, linen, blankets…”

Peggy’s home was a true reminder of what’s most important when it comes to designing your home’s interior – enjoying it with those you love the most. Thank you, Peggy for showing us into your home and being such a wonderful host to Janjse and I!

So tell me: what do you like most about Peggy’s home?

Holly x

Photography: Jansje Klazinga / Production, styling and text: Holly Marder 

2 Responses to “Inside Scoop: Family Fun in a Malmö Home”

  1. […] d’une luminosité éblouissante et le bois est présent du plancher jusqu’au mobilier. Cet espace assez froid au premier abord est soigneusement acidulé par différents objets colorés disposés […]

  2. […] house was featured in 101 Woonideen and here you can see the images […]

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